Safe Water from Filtration Plant

Public Perceptions and Estimation of Demand

  • Noor Jehan Department of Economics, Abdul Wali Khan University Mardan, Pakistan
Keywords: Demand estimation, willingness to pay, awareness level, Perception, Safe drinking water, filtration plant.


This study aimed to estimate the demand of water filtration plant in a special context where
water is available but of poor quality. The study found that household size, distance from filtration
plant, full awareness and partial awareness are highly significant in estimating the demand
for safe drinking water. It was also revealed that perceptions of the household head greatly
affected their behavior towards the demand for safe drinking water. It was recommended that the
community awareness should be focused related to safe or clean drinking water.